Is Communitarianism the "new normal?"

It's been a while since I spent the time looking through the search returns for communitarianism. Now that I've gone back to it I'm finding more people who are under the impression that the term defines a grass roots movement of real people doing real good things for their communities. Now when Americans pull together and take the initiative, it's called communitarianism. Why? Who among us labels our actions with a legal term most people cannot define or pronounce?

http://www.frontporchrepublic.com/2010/06/the-new-normal-a-communitarian-moment/